Using Contextual Inquiry techniques, we visit the location where people would be most likely to interact with your product, and we look and listen. We typically photograph their environment, videotape them doing what they do, map out their daily workflow, and learn how your product does and does not fit in. By understanding how your offering fits into people's personal or professional lives, you gain insights into how you can shape your features and services to produce tremendous value and performance.

We have successfully used this technique in the following settings:

• Live OR observation of procedures and surgeon/staff workflow in advance of surgical device and surgical instrument design
• Observation at medical offices to observe clinician workflow and to learn how to best design and structure a product so that it fits seamlessly into medical practices
• Patients' homes or workplaces to understand how medical devices and medicine can be designed to fit into their lives and to reduce the risk of user errors.

Often, Contextual Inquiry produces truly market-leading innovation in terms of Usability and User Experience. Please contact us to learn how we can put this technique to work for you.